Join billions of people fighting for a healthier planet.
When something is easy to start, it’s also easier to keep going.
Prepare for a lot more empty promises.
Use concrete language if you want people to support your vision.
Switch off your lights and look at the stars.
Mass tree-planting is a waste of time and space and makes the situation worse.
But I’m still sceptical.
There’s no evidence that carbon credits have resulted in real emissions reductions.
No jargon, vague statements, or “nothing” words allowed.
Ideas to help you turn your long-term ambitions for sustainability into practical steps forward.
Lessons from Elon Musk's Tesla Master Plans.
Ah, the sweet smell of methane.
